About the Project
Project / Client: Porscon Construction
Scope: Art Direction, Editorial Design, Print Layout, Photography

To elevate its market presence and secure high-value contracts, Porscon Construction required a high-impact print collateral suite – anchored by an editorial capability brochure and premium business cards. The objective was to translate on-site build quality into tactile sales tools, adhering strictly to the company’s established logo and corporate palette while modernizing their overall brand presentation.
About the Photography
Visual evidence of craftsmanship is critical in commercial construction bidding. For the newly completed Alberta Children’s Services facility, the photography focused on translating physical space into compelling editorial assets. The shoot balanced ambient environmental captures that showcase natural lighting and dynamic open-concept layouts with focused compositions emphasizing material transitions, structural integrity, and thoughtful public-sector interior design.
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